At Dubai Lynx 2016, my keynote, 'VR with a Happy Finish', streamed live on TVAE and posed the question, "VR - Is it just a fad?". Well at last year’s Cannes Lions, virtual reality headsets could be seen everywhere. You couldn't walk onto a beach or into a bar without seeing someone rotate their head like an owl, staring into a headset and uttering the words, "Wow! This is so cool!". The same can be said of Dubai Lynx, at which most speakers included virtual reality at some point within their presentations.
Virtual reality isn't new. In the early 90s, I remember going to The Trocadero in London and experiencing Virtuality’s VR Racing Game; sitting in a plastic racing car, sporting a virtual reality headset the size of a trash can, and driving around a racetrack in a polygonal, CGI racing car, which looked like it had been plucked from Dire Straits', "Money For Nothing" music video. Whilst I've never forgotten that first taste of virtual reality, I was disappointed that the image didn't keep up with my head movement and the quality was so basic. However, I do recall enjoying the experience and thinking that one day this would to be the way we will be entertained. I wondered if that day would be in my lifetime. In my opinion, that time is now.