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Case Studies

Tate Strikes Again With a New 360 Film for Robert Rauschenberg’s Exhibition

Posted by Happy Finish on 03 Jan 2017

On the back of Georgia O’Keeffe’s New Mexico in 360, the Tate Modern's most viewed video of all time, we have once again worked with the renowned London-based museum on a second project to promote the exhibit of modern American master Robert Rauschenberg.

Filmed in Captiva Island, Florida, this 360 video takes you to the place where Rauschenberg worked and lived for forty years. Viewers are guided through his studio and residency with complementary audio from the artist himself on an interview captured during that period.

“After the exceptional ROI of our previous 360 film with Happy Finish, we wanted to use the same formula to maximise the exposure of our next great exhibition about Robert Rauschenberg. Georgia O’Keeffe’s 360 video is our most viewed content of all time, we aim to repeat this success”, Sofie Roberts, Producer, Tate Digital.

RECORD-BREAKING 3 MILLION VIEWS IN 10 DAYS: OUR GEORGIA O'KEEFFE 360 VR FILM

“We wanted to try to capture Rauschenberg's curious artistic nature by placing the viewer as close to his reality as possible. And, that’s why we chose Captiva Island as it was where he created most of his work”, Jamie Mossahebi, VR DOP. “The voiceover, which we carefully sourced from archived content, also plays a key role in connecting the artist to the viewer, fully immersing them in the mind of such an iconic artist”.

This video has already garnered over 1.7 Million views in 5 days. You can watch it below:

*To view this video make sure you are using the latest version of your browser (ex. Chrome, Firefox). 360 videos on Facebook are not viewable on Safari or Internet Explorer.

Find more information about the exhibition here.

 

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CREDITS
Client: Tate Modern
VR DOP & Post: Happy Finish - James Mossahebi
Producer: Happy Finish - Rain Osgood
Executive Producer: Happy Finish - Daniel Cheetham
VFX Supervisor: Happy Finish - Davide Preite
Compositing: Happy Finish
Retouching: Happy Finish - Sophie Morrison
Colour Grading: Happy Finish - Ned Al-Astrabadi
Composer: Gregory Madge
Audio: Rauschenberg at Work, 2015
Audio Courtesy: Robert Rauschenberg Foundation
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